From Scroll to Sale: Rethinking the Customer Journey on TikTok
June 15, 2025
Forget the traditional marketing funnel. On TikTok, discovery is the decision. Brands succeeding in 2025 prioritize relationship-building over viral hits, with 81.3% of sales coming fro...
ReadLatest News ☕
The Anatomy of a High-Converting Shoppable TikTok Video
June 14, 2025
Today, social media success is measured by how content drives conversion with TikTok resha...
Brewing Community: How Brands Are Connecting Over Coffee (And Matcha Of Course)
June 13, 2025
In today’s content-saturated world, brands are embracing coffee culture as a tool for de...
Why CMOs Shouldn’t Ignore TikTok Shop
June 12, 2025
Let's look into why TikTok Shop is critical for CMOs in boosting sales, engagement, and di...
Kylie Jenner just broke the internet – again.
June 10, 2025
Kylie Jenner's brand, leveraging her personal image and strong follower interaction, drive...
Edutainment Shopping: How Consumers Are Discovering Products Passively
June 10, 2025
Edutainment shopping is changing the way people buy—by blending product discovery with e...
Labubu: The Viral Plush That Shows Social Media Still Drives Trends
June 6, 2025
In 2025, Labubu isn’t just a character. It’s a cultural phenomenon that lives at the i...
Hailey Bieber Sells Rhode to e.l.f. for $1 Billion - Here’s What It Really Means
June 2, 2025
E.l.f. Beauty brings its own strengths: a Gen Z-first content engine, unmatched retail dis...
How Livestreaming is Reshaping Community Engagement & Sales
May 23, 2025
Live streaming on platforms like TikTok and Instagram has become an essential marketing ch...
How Meta’s AI Creator Tools Are Redefining Creator Engagement
May 21, 2025
Meta continues to roll out AI-powered chat avatars that enable creators to engage with fan...
